14th of March 1977
THE GENESIS OF LINEA SETTE CERAMICHE
Two young friends, Giuseppe Bucco and Flavio Cavalli, fresh graduates of the Istituto Statale d’Arte per la Ceramica (Public Ceramic Art Institute) of Nove, Vicenza, rustle up a ceramic laboratory in grandpa Cavalli’ s basement. That is the beginning of Linea Sette. Their mission is to open an innovative path within the tradition of ceramic art using a precious material: porcelain stoneware.
A DREAM TAKING SHAPE
The two artists’ extensive research on ceramic materials and on expressive shapes in the field of design applied to pottery begins with the perspective of joining technical excellence with a creative inclination to experimentation. It takes three years for the two friends to enjoy the fruits of their labor, finally mastering the right mixture to work porcelain stoneware into the best possible results.
THE FIRST TRADEMARK
A pencil sketch on paper is how the first Linea Sette trademark comes to life: in a symmetric continuity the letter L and the number 7 intertwine to create a harmonious geometric outline.
RECOGNITION IN THE CERAMIC ART FIELD
Even though Linea Sette may have seemed too modern and at times maybe too avant-garde in the public’s eyes, it begins to be understood and widely appreciated, so much so that it wins the Elemento Decorazione Casa (Home Decorative Element) contest of the Camera di Commercio (Chamber of Commerce) of Vicenza and the Triveneto Design award at the Triveneto’s Salone del Mobile (Furniture Exhibition).
RESTYLING OF THE TRADEMARK
After a decade, Bucco and Cavalli decide to revolutionize and redesign their trademark. The new shapes of the distinctive Linea Sette signature are drawn, creating the trademark making the name of the company renowned throughout the world today.
The ceramic collections of the two master potters obtain an ever increasing success, so that they grow more and more acclaimed as artists and artisans. The laboratory moves into the steel and concrete building designed by architect Aldo Loss located in Marostica, Vicenza.
LINEA SETTE GOES INTERNATIONAL
The great success earned in Italy encourages Giuseppe Bucco e Flavio Cavalli to export their creations outside their national borders. In 1988 Linea Sette’s collection is displayed at Ambiente, Frankfurt, their first ever showing at an international exhibition.
THE FIRST PRINTS
The first catalogue is a folder containing selected black and white pictures of the master potters creations. This allows Linea Sette to introduce its products overseas.
THE COMPANY’S EXPANDS
Giuseppe Bucco e Flavio Cavalli split their tasks: Flavio becomes the production manager, while Giuseppe is the new head of marketing and public relations. They both keep giving free play to their imagination, unceasingly presenting new and artful designs. Production moves again: from Marostica to a new laboratory in nearby Nove, the central core of Veneto’s porcelain arts and craft district.
THE COLLABORATION WITH ANGELO SPAGNOLO
The arrival of professor Angelo Spagnolo leads to the establishment of a strongly design oriented trio. The three artists help each other develop their ideas in positive ways – without clashing they integrate their original intuitions into new creative concepts.
THE ADVENT OF THE BONBONNIÈRE
In order to comply with growing demands for small symbolic sculptures for special occasions and token gifts, Linea Sette Bomboniere is set up.
BONDING WITH THE ACADEMIC CIRCLES
Linea Sette begins to cooperate with the University of Padua and the Ca’ Foscari University of Venice, giving new incentive to the research and development of expanded technical and artistic expertise.
LAURA PELOSIO, A NEW DESIGNER
Bringing with her the innovative and enriching vision of a young designer with a mature artistic awareness, Laura Pelosio joins the Linea Sette family.
THE TRILOGY COLLECTION BY GIOVANNI BARBIERI
Trilogy is the result of the collaboration with Giovanni Barbieri. It is the first three-dimensional tiles collection. It won the prestigious 2016 Best Of Year Interior Design USA award and the 2017 New York City Design Award.
To mark the milestone of forty years of activity, Linea Sette takes up a new architectural challenge: Toki – the modular sun blinds that can also be used as partition walls. To suit decorative needs and individual tastes, this innovative advance allows an almost limitless variety of color, finish and combination of modules, which freely rotate and turn over in space.
EMANUELE BUCCO AS THE NEW HEAD OF THE COMPANY
With an inherited passion for quality artistic craftsmanship, Emanuele Bucco takes the lead of the company with the same determination which drove Giuseppe Bucco and Flavio Cavalli: to continue the artistic goal of producing innovative pottery through research and experimentation. The company is now Lineasette.
Lineasette continues to study materials that can express modern and linear designs in the best possible way. The company contributes to the creation of a new product line of ultra performing concrete combined with porcelain stoneware.