14 March 1977
LINEA SETTE CERAMICHE IS BORN
Giuseppe Bucco and Flavio Cavalli, two young friends recently graduated from the Istituto Statale d’Arte per la Ceramica (Ceramic Art Institute) in Nove, start a ceramic workshop in grandpa Cavalli’s basement. Thus, Linea Sette is born. They aim to create a new path within the ceramic art tradition, by using porcelain stoneware, a high-quality material.
SHAPING THE DREAM
The two artists begin to extensively research ceramic materials and forms of expression in ceramic design, with the aim to unite technical excellence with a penchant for creative research. It takes three years for the two friends to reap the benefits of their work: they have finally found the right blend to work with porcelain stoneware.
THE FIRST TRADEMARK
A pencil sketch on a piece of paper, this is the first Linea Sette trademark: the grazing of an L and a 7 creates a harmonious geometric pattern, in symmetrical continuity.
RECOGNITION IN THE CERAMIC ART FIELD
Even though the public still considers Linea Sette as a particularly modern, and sometimes perhaps too avant-guarde, ceramic line, it begins to be understood and appreciated, so much so that it wins the Elemento Decorazione Casa (Home Decorative Element) contest of the Chamber of Commerce of Vicenza and the Triveneto Design award at the Triveneto’s Salone del Mobile (Furniture Exhibition).
A decade later, the trademark is drastically changed and redesigned. And so, the new shapes of the distinctive signature by which Linea Sette is now know around the world are outlined.
The collections of the two master potters become increasingly successful, and thus, their roles as artists and craftsmen become better known. The workshop is moved to the large steel and concrete building designed by the architect Aldo Loss in Marostica.
LINEA SETTE GOES INTERNATIONAL
The great success obtained in Italy prompts Giuseppe Bucco and Flavio Cavalli to export their creations outside of Italy’s border. In January 1988 Linea Sette’s collection is displayed at Ambiente, Frankfurt. This is their first ever showing at an international exhibition.
THE FIRST PRINTS
The first ever catalogue is composed of a folder with black-and-white cards depicting the first selected creations of the Master Potters. This is an opportunity to ship pictures of the products and make Linea Sette known overseas.
EXPANDING THE COMPANY
Giuseppe Bucco and Flavio Cavalli split the tasks: Flavio oversees production management, Giuseppe the market and public relations. Both continue to let their imagination run wild, constantly coming up with wonderful pieces. Production is relocated to a workshop in an artisan town that neighbours Nove, the centre of Veneto’s ceramic district.
THE PARTNERSHIP WITH ANGELO SPAGNOLO
The arrival of Professor Angelo Spagnolo leads to the establishment of a strongly design-oriented trio. The three artists help each other develop their ideas in a positive way, not by opposing each other, but by integrating themselves in the original creative idea.
THE ADVENT OF PARTY FAVOURS
Linea Sette’s line of party favours is created to meet the growing demand for small symbolic sculptures to gift on special occasions.
LINKS WITH THE ACADEMIC WORLD
Cooperation with the University of Padua and Ca’ Foscari University (Venice) begin, encouraging research and the development of new technical and artistic skills.
LAURA PELOSIO, A NEW DESIGNER
Laura Pelosio joins the Linea Sette family, bringing with her the innovative and enriching vision of a young designer with a mature artistic awareness.
THE TRILOGY COLLECTION BY GIOVANNI BARBIERI
Trilogy, the first collection of tri-dimensional tiles, is born from the collaboration with Giovanni Barbieri. This collection is awarded the prestigious 2016 Best Of Year Interior Design USA award and New York City Design Award 2017.
To celebrate the first 40 years of activity Lineasette takes up a new challenge: Toki – the modular sunshade that can also be used as a partition wall.
The craftmanship of this innovative project leads to the possibility of an almost unlimited customisation of colour, finish, and installation of the modules, which can freely rotate in the space.
EMANUELE BUCCO IS THE NEW HEAD OF THE COMPANY
Having inherited a passion for quality artistic craftmanship, Emanuele Bucco takes over the management of the company, with the same will that drove Giuseppe Bucco and Flavio Cavalli: to innovate the ceramic tradition by means of research and experimentation. The company becomes Lineasette.
Lineasette continues to study materials that may better convey a modern and linear design, collaborating to create a new outdoor line in ultra-high-performance cement combined with porcelain stoneware.